BrightonSEO · April 2024
Crafting the Perfect Side Hustle with AI
A practical experiment in using AI across research, content, images and website creation — while keeping search intent, quality checks and human judgement in the process.
The experiment
The project tested how far generative AI could support the creation of a complete content-led website without turning the process into one large prompt.
- Start with niche, keyword and intent research.
- Use staged prompts for structure, drafting and refinement.
- Create supporting visual assets and site components.
- Sense-check the output against users, search intent and quality guidelines.
- Test monetisation rather than assuming AI-generated content creates value by itself.