Manuel Madeddu

Search, AI visibility, technical SEO — and a habit of building things to understand how they work.

I work at the intersection of search, technology and strategy: how websites are discovered, how technical systems affect performance, how AI platforms change the discovery journey, and how those things can be measured usefully.

What I work on

Search systems, visibility and experimentation.

SEO StrategyTechnical SEOMigrationsAI SearchGEO / AEOReportingAnalyticsAutomationInformation Architecture

Beyond client work

Speaking, tools & public experiments.

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Speaking & Events

Talks, panels, workshops, slides and event notes.

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Tools & Experiments

Prototypes and utilities built to test ideas or solve recurring problems.

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Journal

Search, AI, digital work, side projects and occasional subjects outside SEO.

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Have a search or AI visibility problem to untangle?

Start with the problem. We can work out the appropriate scope from there.