Interview series
Majestic: SEO in 2024, 2025 & 2026
Three contributions to Majestic’s annual SEO interview series, following the same thread: use technology deliberately, keep the user and business objective visible, and adapt as discovery changes.
2024
Keep a wide open eye and be flexible
Quality, search intent and using AI as part of a broader research and editorial process.
2025
Use AI; don’t be used by it
AI as a tool inside a controlled process rather than a replacement for analysis, judgement and quality checks.
2026
Be flexible and prepare to adapt
Planning around stable strategic pillars while reviewing tactics as user behaviour, technology and channel roles change.