Search engine optimization means a lot of different things to a lot of different people. What do we really mean when we talk about SEO?
With this article, we will try to clarify terms related to what’s generally meant for optimization for search engines, PPC or Social Media Marketing or Optimization.
In the strictest sense, SEO is about the on-page and off-page design strategies you can use to improve y
our search engine ranking. This usually means tweaking your web site using design elements and content — and in most cases, it also means spending no money at all.
Yet, SEO is just a limited field of how we can optimize and promote our website and it involves quite strictly t
he designing side of it. When we talk about improving the ranking of our website trying to push it through out the web and link it with the most relevant contents, blogs, websites, portals – build a marketing campaign for it – we’d rather referring to a wider field, which is SEM.
SEM, or search engine marketing, is not just SEO. More accurately, SEM includes PPC, or pay-per-click, advertising. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. This means not only that you make the needed changes to your web site design, but that you also employ other tactics, such as using a paid advertising program or investing in content strategies. I lump all these efforts into one category.
The ultimate goal of both SEO and SEM is to bring more people to your web site, and you can do that by improving your search engines results.
You can also do that by taking advantage of a growing phenomenon on the Web — social media. Social media are a viral form of sharing information on the Web. You might think of this as a more sophisticated method of sharing your favorites or information that you think will interest other people.
Using social media to improve the traffic to your web site is called social media marketing, or SMM.
All these marketing efforts have one thing in common: reaching your target audience. Today, anyone who is not an SEO purist places all thes marketing methods under the SEM umbrella. All of them are methods for optimizing your web site for the audience that you’re trying to reach, and as social media and the mobile Web grow in popularity, they’re going to be affected by and included in search engine results as well.