>Top 7 Keyword PPC Tips

Top 7 Keyword PPC Tips

Pay-per-click advertising (also known as  PPC ) is something you want to seriously look into for the following reasons:

  • Tons of traffic.  PPC  is a great way to get lots of traffic to your site.
  • It’s super fast. You can literally have visitors within 5 minutes of setting up your  PPC  campaign.
  • Targeted traffic. Because you pick the keyword  PPC  terms that you want your ad to appear for, you only get visitors to your site that are looking for what you are offering.
  • Budget control. You can specify exactly how much you want to spend per day and how much you are willing to pay per ad click.

 PPC  is very powerful. To make sure you use it the right way and don’t lose your shirt, here are my top 7  PPC   tips :

1. Start off with a small budget. Don’t jump in head first. Start off your first campaign with a budget of around $5 per day. Only increase your budget once you know if it is profitable.

2. Track each keyword. This may sound a bit daunting but it’s very simple. Most  PPC  networks (e.g. Google, Yahoo and MSN) have code that you can place on your site so that you can easily see which keywords in your campaign are converting best.

You may be surprised which keywords are profitable and unprofitable. You don’t want to guess this. Track each keyword’s performance and remove those that are not working out.

3. Don’t use broad match. When setting up your  PPC  campaigns in Google and MSN, you have the opportunity to specify if you want your keywords to be broad, phrase or exact match (you can use one, two or all three types). Broad match keywords don’t convert well at all. Only use phrase and exact match keywords.

4. Group your keywords. If you have a large list of keywords in your campaign, group them into categories and create a separate ad for each group. This will improve your ad click-through rates, which, in turn, will give you more visitors and lower  PPC  costs.

5. Target locations. What’s great about  PPC  is that you can specify which countries you want your ads to appear in. Only target countries whose national language is the same as your ad’s. E.g. if you are writing an English ad for an English website, only target countries like U.S.A., Canada, Australia, U.K., etc.

6. Keyword  PPC  bids. You want to very particular about where you target your ad positioning. The higher you bid, the higher your ad appears on the page. You want to make sure your ad appears at least on the first page of search results (i.e. in the top 8) but at the same time you don’t want it to be in the first few positions because these ads are ‘over-clicked’.

7. Ad Copy. When writing your ads make sure your ad copy is compelling. Your ad headline is the most important. It needs to eye-catching, sensational and/or controversial.