A survey conducted among search marketers who received best high scores using AdWords Performance Grader, a free running tool which scores your AdWords account as compared to other advertisers with same budgets revealed some interesting facts. The following are the top effective tips from these AdWords masters:
1. Your Search Query Report should be familiar to you.
A search query report is a database of all those search words which triggers the appearance of your ads. By finding keywords that are irrelevant to your ads and thereby setting those search words as negative keywords, it is always possible to save money on clicks that do not convert. In addition, by finding new keywords that are relevant to your ads, it is possible to increase profits and clicks on them by writing particular ad text to support and making them new keywords. All these will only add to your benefit from the search query report.
2. Target on Relevance.
It is said that extreme relevance is the way to a successful AdWords campaign. Creating relevant campaigns, providing a precise result to the search query of an user, relevance between ad text, keywords and content of landing page are the steps to a good AdWords campaign. The metric showing relevancy is known as Quality Score, which increases by optimizing keywords, increasing CTR and landing pages. A higher value of the Quality Score means more relevancy with the search queries of the user.
3. Allocate Sufficient Data To Analyze.
Bidding high initially is highly recommended to get the first or second position in a search result because it will give you more data to analyze which you can:
· Adjust your bidding to meet the cost-per-conversion.
· Maintain record of conversions such as value for conversion, cost for conversion.
· Improve the rates of conversion and optimize your ads.
4. Separate Ad groups.
Create different and separate ad groups in a campaign. The keywords in an ad group should be tightly related and small. Creating campaign for every genre or theme also allows you to add sitelinks related to it.
5. Keep Track Of Your Account.
Maintain record of your account by using annotations in Google Analytics. This will help you in knowing which action led to dips or spikes in traffic, what isn’t working and what is working in your account. To keep things organized use the comments function in AdWords Editor to keep notes of your action.
Therefore when you are aware of what brought out the improvement in your results, you are likely to repeat those steps to success.