How Pay per Click Works
PPC is a business model that uses Internet technology to place targeted ads on websites and then pays a commission to the host and the website owner if a visitor to the site clicks the ad. The biggest provider of PPC ads out there today is Google, although Yahoo is also a player and Microsoft has gotten into the game as well.
Getting Started with Pay per Click
Getting started depends on where you are with PPC . Are you that website owner looking to have ads place on your site? Or are you a business owner looking to have ads for your products on websites across the Internet? The website owner simply signs up with a provider like Google and the provider’s Search Engine scans the site and places appropriate ads. But if you are interested in generating and placing your own ads the process is much more complex. Try entering “ PPC Tips ” into your favorite Search Engine. The resultant hit list can be mind-boggling, but if you’re serious about launching a PPC ad campaign for your business it’s a good place to begin. If you’re an expert Internet user you will find some good suggestions. If you’re a novice you’ll find out what you don’t know and need to learn.
Tips for Getting the Most out of Pay per Click
Regardless of how you want to use PPC (get ads placed on your site or generate ads for your products and place them on the net), keywords will determine the success of your effort. If the content on your site or in your ad contains the right keywords, you’ll be successful. But figuring out appropriate keywords can be a daunting task, especially for the novice. Read as much as you can from the net and then consider using the tried and true technique of word of mouth. The best tip anyone will give you is to seek out experiences of others who are using PPC . Let your relatives, friends, neighbors, and business associates know you are looking into using PPC , either on your website or in an ad campaign to promote your products and services. From this list of contacts you are almost certain to come up with someone who is successfully using PPC advertising. Talk to them and learn how they got started and what their experiences have been. Even those who have been less successful will have something to teach you.
Finally, many hire Pay per Click consulting companies to help them get started or to improve their campaigns. Searching the net for tips should have convinced you of the complexity of starting your own PPC campaign. Depending on the level of expertise in your business, using a consultant may be a good idea.
