>Web Design Tips For Building A Successful Site

Web Design Tips For Building A Successful Site

You probably already know the key to making any kind

of income from the net is a well  designed   web  site.

What most people don’t realize your site doesn’t have

to look perfect or be professionally designed to be


Not by a long shot!

In the final analysis, any site that makes you money

is a successful site. From a marketing perspective,

any site which brings in an income can be considered a

well designed site. Many people can’t get their heads

around this fact: some of the most basic/ugly sites can

be the most profitable. You don’t need a perfect site.

Believe me, I know from first-hand experience.

Your site doesn’t have to be a design knock-out to earn

you money. My first modest little site which I designed from

scratch when I didn’t have a clue what a perfect site

should be or look like, now brings in over 50,000 visitors

a month and Google just upgraded it to a PR6.

All that is not really important, what is important

my site brings in money each and every day! It is a

profitable site, it’s not pretty but it works. I earn

revenue from Google Adsense, I earn revenue from

affiliate sales and I have even formed partnerships

with other major sites and businesses on the web.

I get more and more companies coming to me each

week asking if they can display their products/links

on my site. I recently turned down a major fellow

Internet marketer who wanted to put a link on the

top of my home page and that guy makes millions

online each year!

Why are they bothering with me and my site?

Because my site brings in targeted traffic and visitors

who buy products and services which those companies

are selling. My site is valuable to them. My site can

deliver leads, customers and business to those other

third parties. My modest little site is not perfect but

it sells. It has value.

My Most Important  Web   Design   Tip 

Here’s the main  tip  or advice I can give anyone starting

a new  web  business: the only reason my site (any site)

has value is because I have targeted certain keywords or

keyword phrases with my site. Once these keyword phrases

rank high in all the search engines you get targeted traffic

to your site. Targeted traffic which companies would like

to have a piece of to sell their products.

Actually if you do this one action right (get high rankings

for your site’s profitable in-demand keywords) then

your site will earn you money. For example, if you get

a top 10 ranking for ‘Cell Phones’ you will make money,

regardless of how good or bad your site is designed!

Of course, this doesn’t mean  web   design  will not play an

important role in the success of your site. You should

always go for professional graphics, headers and logos if

you can afford them, but you must realize other design

elements will play a greater role in the success of your site.

You want a site that is easy to navigate with all links

clearly visible and linking to your home page. You want a

site that is easy on the eyes so keep all fonts and colors

even and consistent throughout your site. Organize your content

and material in a simple and straightforward manner featuring

the one thing most surfers are searching for: information.

Please your visitors and the search engines by covering

or discussing only one topic per page. Place a well defined

page title at the top and include your main keyword phrase

in your title and description. Feed the spiders but never

forget you’re writing for real human beings; the majority

of whom will actually have a heart and a pulse!

Design For The SERPs

Keep your web copy and writing short, informative and witty.

Some eye candy is dandy as long as you get your point across

in the process. If you’re selling from your web site, many

professional marketers will suggest you start your marketing

strategy not on your site but in the search engines’

descriptions listing your site or page. Keep this in mind

when you’re writing your page descriptions, start to pre-sell

to your potential customers in the MSN, Yahoo! or Google SERPs

(Search Engine Results Pages).

These search engines, especially Google, will add creditability

to your information or offer. This is one design trick or tactic

you should be utilizing on your site to increase conversions

if your goal with your site is to sell products or services.

Design For The BIG Picture

Along those same lines, I believe very few webmasters

have a Big Picture when they’re creating or designing

their sites. You must look far beyond the actual pages

you have uploaded to your web host… mainly because you

must extend your site well beyond this limited concept.

You must fully understand your site’s real power exists well

beyond your web pages. You must extend the reach of your site

to all corners of the web. You must build links, partnerships

and content into these countless areas of the web. Use articles,

blogs, social networks, viral marketing, directories, related

sites and most of all you must pay attention to all your site’s

content in the major search engines.

Grasp the Big Picture of your site’s design and keep it in

mind at all times as you expand your site and watch it grow.

Always have a clear picture of what you want to accomplish

with your site’s design and point it in that direction. Never

forget your site doesn’t have to be perfectly designed to be

successful; you just have to get your information across in

a frank and friendly manner. Just give your visitors what

they’re looking for and your site will be successful.