Websites come in all shapes, sizes and styles, and all are not created equal! There are good  web   designs , and there are definite bad  web   designs .

The way you build your website, and what you put on it, will depend on what result you want to get from it.

Do you want your visitors to click the back button and leave?

Do you want them to browse the site a little bit, follow a link out and never come back?

Or do you want them to find valuable information that keeps them coming back for more and more?

A good  web   design  gives the visitor what they want.

Yes, it’s that simple!

So what do your visitors want? That’s easy: Information!! And more information!

People search the Internet for information on tons of topics every day. They are looking for answers to their questions. They are looking for

– information on how to do something

– solutions to their every-day problems and challenges.

And yes, they are looking for answers from you!

You are the expert in your field. You know things about a particular topic that they don’t – and they are looking for that information.

Your knowledge and experience in your particular topic or field are valuable to many people. You have tips, advice and answers that will help them find solutions to their problems. You are a valuable resource to these people – they just need to be able to find you!

Enter: good  web   design .

A good  web   design  is a website that pulls all of this valuable information together in a way that

– is easy to understand

– is easy to navigate and find

– pleases the search engines

– gives your visitors what they want

– is simple, elegant and professional

Forget all the bells and whistles. You don’t need those in your  web   design . If a certain graphic, image or video adds value to your content, then by all means put it in there. But keep it all simple. Don’t overwhelm your visitors, or dilute your topic.

Your mission is to please your visitors and the search engines.

Pleasing both is not as hard as you might think. The search engines like information. Relevant information. Information that all ties into one niche topic. Your visitors like that too!

Forget any “black hat” techniques to “trick” the search engines. You don’t need those. Simply provide valuable content that incorporates your valuable keywords, and it will all come together.

Good  web   design  pleases both visitors and search engines by being simple and packed with valuable information on one niche topic. This niche topic is your area of expertise, where you share your knowledge and experience – the answers that people are searching for!