Social media marketing is now an indispensable tool in the arsenal of brands and businesses of all kinds, with new opportunities to build relationships, engage with customers, and increase sales like never before – and the stat back it up.
A September 2013 survey by PewInternet revealed that 73% of adults in North America used social networking sites, including 78% of 30-49 years-olds and 89% of 18-29 years-olds. In addition, top technology research company, Gartner Research, predicts that social commerce sales will reach $30 billion annually by 2015. And in a Social Media Examiner poll conducted in 2014, 92% of respondents said that social media marketing is important to their business.
The success in social media marketing comes from building strong and long-lasting relationships with customers and professional contacts over many months and years, and relaying to them the type of content and expertise that they will want to share with their friends, family, and colleagues.
This approach will help to attract and keep loyal customers and connections, and get them to sell your business for you, and not the other way around!
While this approach is a world away from the way most traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money.