How to choose the right keywords
This first step is critical to the success or failure of your
Give yourself a decent budget
In order to get the most out of your pay per click advertising you need to allow a decent budget for it. For example if you’re bidding on a keyword or phrase that costs 50 pence per click and only have a daily budget of £2, you will receive no more than 4 visits to your sit each day.
In order to evaluate how your campaign is working you need to build up a bigger picture by increasing your budget and gathering as much data as possible.
Choose the right keyword matching options
Google AdWords is the most popular pay per clock advertising platform and has four keyword matching options described in the following link: keyword matching types.
Relevance is very important
In order to save time it’s easy to just put all your chosen keywords and phrases in one group then write one advert for them all. The trouble with this approach is that it lacks relevance. For example a plumber in Leeds may have “plumber Leeds” and “bathrooms Leeds” in their list of keyphrases. If their advert title contains “plumber Leeds” then it will be relevant when people search for that term but not so relevant for ” bathrooms Leeds”.
You should group your keyword and phrases together logically so you can write adverts tailored to each group and make them as relevant as possible.
Use keywords in your adverts
Relevance is important when trying to encourage people to click on your
Writing your advert text
You only get 3 lines of text to get your message across on
Targeting your market
If all your business comes from a certain geographical location then you can use the geo-targeting option in Google AdWords to make sure your adverts are only shown to people in a certain area.
There’s no point in paying for people clicking through to your site if they’re from an area that your service doesn’t cover.
When you’re setting up your
Don’t get obsessed with the no.1 spot
Unlike organic search, the no.1 spot in the Google AdWords sponsored listings doesn’t automatically get the most traffic. By focusing on the no.1 spot and outbidding your rivals, all you’ll achieve is a bigger bill for your pay per click advertising.
Aiming for positions 3-5 is a better strategy and you can set up position preferences in the Google AdWords interface.
Track your competition
When it comes to
You should also type in your business name and see if any of your rivals are trying to steal your traffic by bidding on your company or brand name.