How can you use Facebook Insights metrics to make actionable decisions about your Facebook campaigns?
This is what I found on SimplyMeasured.com
In their latest white paper, they’ve come up with 10 ways to use Facebook Insights to optimize campaigns, widen your reach, boost fan engagement and drive results. It will also help you determine which campaigns aren’t performing so you can stop wasting resources on tactics that simply aren’t converting. With these tips, you won’t even miss PTAT.