THE BASICS OF
A website often conveys the first impression of a business, brand or a company. A great website doesn’t have to be complicated or a mesh up, it can be simple yet powerful. To put it in simple words, a
- Connects the visitor with the content
- Easy to read and navigate
- Simplicity of design
- Consistency in
designacross all webpages
- Good choice of contrasting colors for enhanced readability
- Design should be direct and properly organized
- Design should complement the website’s genre
Color, graphic and proper typography is important for creating a balanced design. But if your website design has all these in it but fails to connect to the visitor, the design will fail. Therefore, creating a great design is only possible when designer is focusing on the content and design at the same time. A designer, who fails to understand the purpose of a website, will mostly fail to create a catchy design.
Although it is difficult to provide any generic list of design directions for a website, following certain settled design principle will mostly result in great designs. Creating a website can be fun as long as you understand graphics, layout, fonts, advertising area, and color scheme. Here are some generic
– Create lighter graphics
Always think about keeping your graphic images small, mostly 10-12 KB. Many webmasters only focus on creating a visual without thinking about its presentation on the Internet. Websites with heavier graphics take too long to load and are less productive.
– Forget about fancy images
Many good designs lose their appeal because of fancy images, usually blinking. If you want to keep your design decent and attractive, forget about fancy images.
– Graphics should reflect the content
If you want to create graphics that will deliver results instead of just being ‘catchy’, think about creating graphics that will accurately reflect website content. In other words, content and graphics should have a close intimacy with each other.
– Follow the standards
Using 8 frames on a page will not do any good to your design. Following a standard layout will not only help you to render your pages across all the different browser, it will also keep the layout simple helping you to deliver the message across, without a problem.
– Always prepare a layout on paper before creating it in your graphic program
Most designers get to their computer screens straightaway without first creating a design idea on paper. Even if you are that type, consider creating a basic layout in your graphic program before working on elements of your layout.
– Think about your reader
Always think about your reader when setting fonts, colors and advertising areas.
– Keep a balance between content, graphic and advertisement
Always create a layout that accurately balances graphic and content with advertisement. You will be surprised to see the results if you successfully implement this idea.
– Cross-browser compatibility
With browser wars still on and market share shifting from one browser to another, you have to make sure that your pages are loading as you see them in every browser. Check your design in different browsers before making it live.