If you are a business considering having a website built then you need to think long and hard about the issues in this article. It is very very easy to spend a lot of money on a website and you might as well have thrown the money out of the window. There are a lot of terrible business web sites out there but some good ones also.
1. Research – Look online at the websites of your competitors. Understand the way they display key messages. Look at how their navigation is set out. Bookmark sites that you like the look and feel of.
2. Do not write a word for your website until you have done keyword research. You must know the terms that searchers on Google, Yahoo etc are keying in when looking for your type of product or service. There are specialist tools to find this out. It is only when you know these keywords that you have the tools to write the narrative text on your web pages, especially your home page. Your home page must contain these keywords in a ratio of 3 to 6% of the total text on the page. Any more than this and the search engines will drop you because they think you are “keyword stuffing”. Also ensure that the most important keyword on the page is surrounded by an H1 tag in the HTML code. As far as possible try and get your navigation links to other parts of your site to be “keyword” rich, that is, that the links are keywords themselves.
3. Keep it simple – Do not crowd your homepage with stuff that competes for the eye’s attention. The more busy the page, the more likely the viewer is going to fail to get the key messages you want to send. These messages are things like, what is your service or product, why they should buy from you and what offers do you have right now. Look at no more than 4 value propositions on the home page.
4. User Experience – This is probably the most overlooked aspect of
5. Write a brief and get a fixed price based on that brief. Do not accept that you cant get a fixed price. If the brief changes then maybe the price will change but you are in control. Do not agree to open ended estimates.