Graphic recording is a tool for turning the intangible into the tangible it is a process and a product.
The process part is due to the graphic recorder transforming the spoken word into the visual. A graphic recorder listens intently to the conversation pen in hand and illustrates what they hear using pictures, words and color. This helps people collaborate and feel listened to creating a safe environment for new ideas.
The product part comes from the colorful output that is created. A complete digital capture of the illustrations created by the graphic recorder are compiled into a pdf that all participants receive after the event.
This process is hugely beneficial to any meeting of the minds and some of these benefits are outlined below.
1. Promotes Clear Thinking
Graphic records promote the clear thinking and good decision making that come when people can really ‘see what you mean’, and also see what they mean.
2. Provides Group Memory
A record of graphics captures the contents of a meeting in an engaging fashion and serves as an effective touchstone for recalling accomplishments and educating others.
3. Help Group Focus and Track
A graphic record provides a clear indication of what is being addressed by the group at any given moment, which aids participants to know where they are at and stay focused on the task at hand.
4. Increased Creativity
Recording graphics increases the ability to manifest ideas within an environment that unleashes the unlimited potential of the mind. As it uses both sides of the brain it opens up a relationship with the subconscious and allows thoughts and intuitions to flow freely. Visual Thinking builds connections with mnemonics and imagery eliciting the responses necessary to access these reservoirs.
5. Greater Efficiency and Productivity
Information discussed within a graphically recorded environment is more clearly understood, maximizing the time and efficiency of the “group mind.” With a greater grasp on individual roles and tasks, participants leave with a far better ability to reach goals and objectives. Graphic recording enables you to collect complex data in an integrated form on a single sheet of paper, increasing the opportunity to make informed decisions.
6. Greater Memory Retention and Comprehension – Scientifically proven studies show that simultaneous visuals increase participation and information comprehension. Add dimensions of real-time performance, radiant thinking (the brains natural process of thinking), metaphor, and mnemonics and comprehension is off the scale.
7. Documentation/ Product Creation
Recording graphics creates a real-time digital capture of the conversation. Clients receive an accurate recording of all the information harvested during programs that can be referred to at any time thereafter. These tools act as great memory tool that allow our clients to receive a cohesive understanding of what has been achieved.
8. Pattern recognition and understanding
Graphic recording is key in tapping the under utilized areas of the brain, boosting the creative IQ, the emotional IQ, assimilation of information, habit patterns and overall intelligence and mental performance.
9. Plays to your audience
Above 80% of us are visual learners. When we see it, we “get it.” Graphic recording provides critical information in an easy to understand format, predictable to the eye and organized for the brain. The faster participants understand your messages, the quicker and easier the agenda proceeds.
10. Seeing the Big Picture
A large graphical view of the discussion allows the group to notice relationships, identify themes, and spot gaps, all resulting in new insights. With more information on the page than could be held in the mind, people engage in higher level thinking and debate focused on solutions that truly consider the big picture.
As you can SEE the benefits of graphic recording are phenomenal no wonder the use of a graphic recorder or graphic facilitator is starting to become the norm in the top fortune 500 companies globally. In this new age of communication and community a tool like this is vital to ensuring you get the most out of your people’s time and effort.